Entrepreneurs on TV
TV Shows About Entrepreneurs, and How to Get On TV Yourself
Shark Tank is the best known TV show focused on entrepreneurs, but most entrepreneurs who appear on TV do so as expert guests on local news and talk segments.
Format shows like Shark Tank and Dragons' Den choose a handful of founders through casting. Regional TV segments feature entrepreneurs far more often, as guests who share expertise with local viewers. That second route is the one Ace Branding works in: its Regional TV Appearances service secures spots on prominent local shows and is described as guaranteed.
Last updated: November 2026
What TV show focuses on entrepreneurs?
Shark Tank, on ABC in the United States, is the TV show most focused on entrepreneurs: founders pitch their businesses to investors for funding. Dragons' Den on the BBC is the UK version of the format, and The Profit on CNBC follows an investor turning around struggling businesses.
Entrepreneur TV formats compared
| Show or format | Where | What happens | How you get on |
|---|---|---|---|
| Shark Tank | United States, ABC | Founders pitch investors for funding | Casting application |
| Dragons’ Den | United Kingdom, BBC | Founders pitch investors for funding | Casting application |
| The Profit | United States, CNBC | An investor works to turn around struggling businesses | Casting application |
| Regional news and talk segments | Local markets | Entrepreneurs appear as expert guests | Pitch producers or work with a PR firm such as Ace Branding |
Format show or expert segment: which suits you?
A format show is a competition or a makeover. You give up control of the edit and the outcome, and selection depends on casting. It suits founders who are actively raising investment and are comfortable with that.
An expert segment is a conversation. You bring a useful point, the host introduces you as the expert, and you leave with a clip you can share. It suits thought leaders and entrepreneurs who want credibility in specific markets. Read how to book a TV appearance to compare the routes in detail.
What are some good movies about business?
If you want inspiration rather than airtime, these well known films dramatize building a company:
- The Social Network (2010)The founding of Facebook
- Joy (2015)Inventor and entrepreneur Joy Mangano
- The Founder (2016)Ray Kroc and the growth of McDonald’s
Real TV appearances are shorter and more practical: a few minutes to share your story. Ace Branding's founder Luke Hessler is an example of an entrepreneur whose story has been featured in Forbes, Yahoo Finance, and IBTimes.
Read the main guide to TV appearances for entrepreneurs
Common questions
All 50 questions in the FAQ- What TV show focuses on entrepreneurs?
- Shark Tank is the best known U.S. TV show focused on entrepreneurs, with founders pitching investors for funding. Others include Dragons’ Den in the UK and The Profit on CNBC. These are competition or turnaround formats. Regional news and talk segments, the focus of the Ace Branding TV service, feature entrepreneurs as expert guests instead.
- What are some good movies about business?
- Popular movies about business and entrepreneurs include The Social Network, about the founding of Facebook; The Founder, about Ray Kroc and McDonald’s; and Joy, about inventor Joy Mangano. They dramatize building a company, while a real TV appearance is a short, practical chance to share your own story.
- How do entrepreneurs get on TV?
- Entrepreneurs get on TV by applying to format shows like Shark Tank, by pitching local producers a timely and useful story, or by working with a PR firm that has producer relationships. The Ace Branding Regional TV Appearances service takes the third route, and the firm describes its results as guaranteed.
- Does a TV appearance help an entrepreneur make sales?
- It can help indirectly. A TV appearance builds awareness and credibility, which Ace Branding says can shorten the sales cycle and help you stand out from the competition. No firm can honestly promise a specific revenue result from one segment, so treat TV as a trust builder that supports your sales process.
- What can I sell to make $10,000 a month?
- There is no single product that reliably earns $10,000 a month; results depend on your market, pricing, and audience. Ace Branding does not advise on what to sell. Its role is to raise the visibility and credibility of a business or expertise you already have, which can help you reach more buyers.
- Who is Luke Hessler?
- Luke Hessler is the founder and CEO of Ace Branding. He started his first online business at 19 with a $600 loan, and his story has been featured in Forbes, Yahoo Finance, and IBTimes. He has spoken to audiences as large as 10,000 people and shared the stage with Gary Vee, Robert Kiyosaki, and Grant Cardone.
Talk to Ace Branding about a TV appearance
Start with a free 15 minute, no obligation discovery call. Bring your story and your goals; the team will tell you which mix of TV, press, and podcasts fits.